We're an Agency of Website
WE DESIGN AND DEVELOP RESPONSIVE & FUNCTIONAL WEBSITES
Your website is your headquarters for your digital presence, this translates to being one of the most important parts of a modern business. Primarily, a website should be beautifully designed, developed in such a way it’s a dream to use while being optimised to generate traffic that is easily converted. At made Four marketing, we can deliver all of these and more, with our core marketing initiative – website design & development is only the beginning.
Domain & Hosting
The first step for anyone looking to launch a website is to register a domain name. We are always on hand to help you with this, along with understanding who to go with when choosing a hosting provider. There are many to choose from, but we will always advise you on the best option that is currently available. Click Here to ask one of our help full team MadeFour Geniuses.
Right, it is time to get started on with fun stuff…research. Any good plan first needs research in order to understand how we intend to map out the landscape. Firstly, understanding your marketplace is key to understanding how best to brand your business online, the functionalities users will expect from your industry and business, and how best to layout your content, are all fundamental parts of researching your project. Our MadeFour Geniuses love to research. Click Here to ask a Genius a question about research
Wire Frame Planning
“Fail to plan and you plan to fail” – Benjamin Franklin
Once the research is complete, mapping out how your website will look is key to delivering the project on time, this is primarily done through wire frame designs.
Design & Development
The difference between web design and web development
Design: Website design is the visual aspect of the website, anything that is aesthetically relevant. It is also based on how the users interact with the design, so, the usability of the site, such as user experience (UX) and user interaction (UI).
Now all the preparation is out of the way, it is time to get stuck into the build. Designing the site will always be based on the research carried out prior to the website build (This is why we believe in preparation, as it makes this stage far smoother). It is now simply a case of putting all the research and planning into action, obviously, adjustments may occur.
The final stage before the design and build begins, is to have all your copy written out in text format. This is categorically the most important part of any website, arguably any marketing project, and so much be dealt with care. There are a number of factors to bear in mind when it comes to copy for your website.
Firstly, it needs to be easily readable.
Secondly, it needs to be informative and structured in a chronological order as if to funnel readers into an isolated decision.
Thirdly, the content needs to be written for search engine optimisation (SEO).
At MadeFour Marketing, our team is always on hand to advise and implement copywriting where you need it. Click Here to ask one of our MadeFour Geniuses about Copywriting.
The completion of the site does not mean the work is all done, everything needs to be analyses to understand if everything we have implemented works correctly. User testing is primarily the best way to go about this, one to understand the functionality is all working correctly, and secondly, to identify if the user experience (UX) and user interaction (UI) is at a high level.
Reporting & Analysis
The final stage is to analyse the website, once launched, to then further understand how to optimise it for better conversion. After all, the website is your HQ of digital activities, so it needs to be well-designed, well developed and optimised to generate traffic – while converting business.