WE'RE AN AGENCY OF EMAIL
  • PROFESSINALS
  • MARKETERS
  • DESIGNERS
  • COPYWRITERS
  • CODERS

WE CRAFT BEAUTIFUL AND UNIQUE HTML EMAIL MARKETING CAMPAIGNS

We’re a full-service email marketing agency, which means we’ve got you covered from start to finish on design, content and analysis of your campaign.

It is a well-known fact that HTML email marketing is not the newest digital marketing tool. In fact, It has been around since the early 90’s, and it is believed that it will be around for much longer. The digital marketing landscape continues to grow, adapt and evolve, yet, one thing that is perceived to stay strong and true – is email marketing.

The average return on investment for email marketing in the UK is 2964%. That’s £29.64 for every £1 spent. (DMA, 2016)

Research & Planning

“If you fail to plan, you plan to fail” – Benjamin Franklin

No great idea came about without an element of research to back it up, all great marketers know that every great strategy starts with knowing your audience. This is why we always conduct a research model before we plan out your campaign.

Database / List Subscribers

Fundamentally, the most important part of any email campaign is who you are sending to. You primarily want your product or service to be received by recipients who are interested in your product or service. Ideally, this is to avoid spamming potential customers, as well as building a list of prospects who enjoy your email communications.

Building a list can be achieved through multiple strategies, all of which, MadeFour Marketing can help you implement. We can also help supply a database if you do not already have a list of clients – Ideal for new businesses looking to generate revenue.

HTML & CSS Email Designs

The next important step is the design of your email campaign, not just the branding aspect, but also the understanding of how your campaign should be layered out for highest impact. Our team rely on their experience, back up with research targeted to your industry.

All of our email campaigns are HTML and CSS code, we work with multiple platforms if requested. So, if you are looking for an email template that you can edit down the line, we are happy to design something for you in your preferred email platform; such as MailChimp, Email Octopus, Litmus and more.

Copywriting

As the Ye Olde saying goes “content is king”, and this is true today as it has ever been. You may have finest coded email designed by the gods, but if your content isn’t written to convert. Then all the time spent building a list and getting the design and branding just right, are all wasted.

 

Which is why we carefully understand, from the beginning, what your business is all about. This way when campaign strategies are implemented, it’s as if someone from your business has planned it.

Building a list can be achieved through multiple strategies, all of which, MadeFour Marketing can help you implement. We can also help supply a database if you do not already have a list of clients – Ideal for new businesses looking to generate revenue.

A/B Testing

If you aren’t 100% sure if the research is accurate, we can very easily implement an A/B testing, as part of your strategy. This gives us, as well as yourself, the ability to identify different aspects of the campaign’s success. It could be the subject line, the design layout or maybe the content itself. MadeFour Marketing is happy to help you deliver the highest return on your investment.

Spam Testing

 

Knowing if the email campaign is will trigger any spam filters is an important part of any campaign. We always advise doing this to avoid causing any damage to your brand. Building a list can be achieved through multiple strategies, all of which, MadeFour Marketing can help you implement. We can also help supply a database if you do not already have a list of clients – Ideal for new businesses looking to generate revenue.

Code Optimising

The next step, before sending the campaign, is to understand how the HTML and CSS code will be shown by different email providers. As there currently isn’t a single protocol by email providers, an email could vary in its display, causing your brand to be represented in a negative light. This is why we run our email designs through our code corrector, to add an additional level of security to your campaign.

Automation

At MadeFour Marketing we are strong believers in delivering great service, but sometimes it is helpful to have things set up to work automatically. Email automation can be set up on a variety of things, event based, action based and more.

Reporting & Analysis

The final stage is to analyse the campaign, this will largely be predetermined by the planning stage of the campaign. In which, an outline of what Key Performance Metrics (KPI’s) need to be achieved for the campaign to have been a success. Financial return is largely the focus but is not the only thing email marketing is used for, which is why we work so hard on getting the campaign right.

HEY! LIKE WHAT YOU SEE?

CHAT WITH ONE OF OUR EMAIL GENIUSES.